Data protection
1. general information
2. responsible persons, contact persons for data protection
Responsible in terms of data protection law is
Tanja Lang
matronic GmbH & Co. Electronic Vertriebs KG
Vor dem Kreuzberg 29
72070 Tübingen
Phone: +49 7071 9444-0
Fax: +49 7071 45943
E-Mail: datenschutz@matronic.de
Internet: www.matronic.de
3. collection and storage of personal data and the nature and purpose of their use
When you visit our website www.matronic.de, the browser used on your device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file. The following information is collected without any action on your part and stored until it is automatically deleted (after seven days):
- IP address of the requesting computer,
- Date and time of access,
- Name and URL of the retrieved file,
- Website from which the access is made (referrer URL),
- the browser used and, if applicable, the operating system of your computer and the name of your access provider.
We process the aforementioned data for the following purposes:
- Ensuring a smooth connection to the website,
- Ensuring a comfortable use of our website,
- Evaluation of system security and stability and
- for further administrative purposes.
The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the purposes for data collection listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about your person. We also use cookies when you visit our website. You can find more detailed explanations on this in sections 5 and 6.
4. disclosure of data
Your personal data will not be transferred to third parties for purposes other than those listed below. We only pass on your personal data to third parties if:
you have given your express consent to this in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR,
the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR is necessary for the assertion, exercise or defence of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
in the event that there is a legal obligation for disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR, and
this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR.
5. cookies
We use cookies on our website. These are small files that your browser automatically creates and that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your end device and do not contain any viruses, Trojans or other malware.
Information is stored in the cookie that results in each case in connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity.
On the one hand, the use of cookies serves to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognise that you have already visited individual pages of our website. These are automatically deleted after you leave our site.
In addition, we also use temporary cookies to optimise user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to use our services, it is automatically recognised that you have already visited us and which entries and settings you have made so that you do not have to enter them again.
The data processed by cookies are necessary for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.
Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a message always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.
6. google adwords
We use Google Conversion Tracking to statistically record the use of our website and to evaluate it for the purpose of optimising our website for you. Google Adwords places a cookie (see section 5) on your computer if you have reached our website via a Google advert.
The tracking measure is carried out on the basis of Art. 6 para. 1 sentence 1 lit. f GDPR. With Google Adwords, we want to ensure a needs-based design and the continuous optimisation of our website. On the other hand, we use the measure to statistically record the use of our website and to evaluate it for the purpose of optimising our offer for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.
Google Adwords cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognise that the user clicked on the ad and was redirected to this page.
Each Adwords customer receives a different cookie. Cookies can therefore not be tracked via the websites of Adwords customers. The information collected using the conversion cookie is used to generate conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers learn the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
If you do not wish to participate in the Google Adwords tracking process, you can also refuse the setting of a cookie required for this - for example, by changing your browser settings to generally deactivate the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser so that cookies from the domain „www.googleadservices.com“ can be blocked. You can find Google's privacy policy on conversion tracking here: https://services.google.com/sitestats/de.html.
7. web analysis Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc („Google“). Google Analytics uses „cookies“, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link (http://tools.google.com/dlpage/gaoptout?hl=de) to download and install the available browser plugin.
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent the future collection of your data when you visit this website: Deactivate Google Analytics.
Further information on terms of use and data protection can be found at http://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/. We would like to point out that on this website Google Analytics has been extended by the code „anonymizeIp“ in order to ensure anonymised collection of IP addresses (so-called IP masking).
8. making contact
9. map services and fonts
9.1
On the „Contact“ subpage, we use map material provided by Google Maps. To use the functions of Google Maps, it is necessary that your IP address is transmitted to the provider of the application, Google Inc, Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“), usually to a server in the USA, and stored there. It is possible that other information may also be collected, processed or used by Google. We have no influence on this.
If you are logged in with your personal Google user account while using the application, Google can assign the visit to the page on which map material is integrated to this account. If you do not want such an assignment, you must log out of your account before visiting this page.
The use of Google Maps is in the interest of an appealing presentation of our online services and to make our company easy to find. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
For the purpose and scope of data collection by Google and the further processing and use of your data there, as well as your rights in this regard, please refer to the Google Maps Terms of Use and Google's Privacy Policy. You can find the terms of use at http://www.google.com/intl/de_de/help/terms_maps.html.
9.2
This site uses so-called web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“) for the standardised display of fonts. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google's servers. This informs Google that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a standard font will be used by your computer.
Google LLC, based in the USA, is certified for the US-European data protection agreement „Privacy Shield“, which guarantees compliance with the data protection level applicable in the EU.
Further information on Google Web Fonts can be found at:
https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/
10. rights of data subjects
You have the right:
- to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information about its details;
- in accordance with Art. 16 GDPR, to immediately request the correction of incorrect or incomplete personal data stored by us;
- to demand the erasure of your personal data stored by us in accordance with Art. 17 GDPR, unless the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defence of legal claims;
- in accordance with Art. 18 GDPR, to demand the restriction of the processing of your personal data if the accuracy of the data is disputed by you, the processing is unlawful but you refuse to delete it and we no longer need the data, but you need it for the assertion, exercise or defence of legal claims or you have lodged an objection to the processing in accordance with Art. 21 GDPR;
- in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller;
- in accordance with Art. 7 para. 3 GDPR, to revoke your consent once given to us at any time. The consequence of this is that we may no longer continue the data processing that was based on this consent in the future and
- to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our registered office.
11. right of objection
If your personal data is processed on the basis of legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation.
If you wish to exercise your right of cancellation or objection, simply send an e-mail to the address given in section 2.
12. data security
We use suitable technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorised access by third parties. Our security measures are continuously improved in line with technological developments.